ASICS Oceania releases a new integrated campaign to promote their partnership with Cricket Australia Via Infinity Squared.
The campaign, entitled, “Move As One”, takes an optimistic outlook on cricket, acting as a call to arms to both the players and the nation, reminding us to stick together through the good times and the tough times as cricket is inherently part of our culture and our lives.
As the official apparel partner of Cricket Australia, summer provides a huge opportunity for us to drive sales by tapping into people’s passion around cricket… ” says Simone Bushnell, General Manager of Marketing ASICS Oceania “ and we felt the best way to do that was to be honest and authentic ”.
The campaign features a mix of players – Mitchell Starc, Josh Hazlewood and Glenn Maxwell – and real fans of cricket from grassroots levels up.
All assets have been made native for both skippable and non-skippable digital and social environments.