Infinity Squared & Walk Free, in partnership with the United Nations Every Woman Every Child movement, has launched a campaign to support the publication of its new report, which reveals that one in every 130 women and girls around the world is currently trapped in modern slavery.
The campaign films premiered at the United Nations Spokesperson’s Noon Briefing on Friday, October 9th, with the larger campaign going live on October 11th, coinciding with the UN’s International Day of the Girl Child.
Walk Free’s groundbreaking report, Stacked Odds, reveals that almost 29 million women and girls are victims of modern slavery. This is more than at any other time in human history. Females account for 99 per cent of all victims of forced sexual exploitation, 84 per cent of all victims of forced marriage, and 58 per cent of all victims of forced labour.
Directed by Alan Harca and produced by Infinity Squared, the online campaign dramatises the issue of modern slavery by hijacking and subverting popular YouTube formats that we are all familiar with. The films demonstrate that the exploitation of women and girls is not some distant problem, but a very real and present issue around the world, often directly connected to the things we enjoy and consume in our daily lives. We’re bringing attention to the lives that we don’t see on our social feeds every day, by connecting them to the lives that we do.
Inspired by real case studies, the three films focus on just some of the many examples of modern slavery: child labour, forced marriage and domestic servitude.
“We’ve enlisted some of the best and brightest in the creative community, many lending their time and talents pro-bono – and we’re extremely grateful to Infinity Squared, Leo Burnett Australia, Rumble Studios and Starcom for their support. The films are a chilling take on the current reality. They’re also a powerful rally cry that modern slavery can be ended in our lifetime, if we show the courage, perseverance and political will to solve this man-made crisis.”