Michelin Impossible
KFC
Film Production.Post production.
KFC’s “Michelin Impossible” was a wild ride. We created a social-first activation following an ambitious Aussie store owner's quest for a Michelin Star.
Blending real-time content with documentary-style storytelling and staged social media, we charted an underdog journey from the NT to Paris. The result? A bold campaign that blurred the lines between advertising and reality, grabbing international headlines and massive engagement.
