Sommeli-Airs
MHIAA
Film Production.Post production.
Our work on Mitsubishi Heavy Industries Air-Conditioners Australia built on the brand's The Experts in Air platform by bringing humour to a traditionally conservative category.
Inspired by the world of wine sommeliers, we positioned MHIAA's Air Experts as the ultimate authorities on air, using playful storytelling to reinforce the brand's expertise, award-winning reputation, and trusted performance while making the decision-making process more engaging for consumers.
