Wave Goodbye To Road Rage
NRMA
Film Production.Post production.
NRMA’s “Wave Goodbye to Road Rage” campaign saw Infinity Squared develop a behaviour-change initiative aimed at reducing aggression on Australian roads through simple, memorable “Road Wave” gestures.
Delivered as an animated, song-led film, the work uses humour and repetition to reframe road rage moments and encourage drivers to adopt calmer, more considered behaviour behind the wheel.
